Chroma subsampling
How JPEG and other formats shrink files by storing less color detail than brightness detail.
Definition
Chroma subsampling reduces file size by storing color (chroma) information at lower resolution than brightness (luma) information. The human eye is more sensitive to brightness detail than color detail, so discarding color data is rarely noticed. Notation like 4:4:4, 4:2:2 and 4:2:0 describes how many chroma samples are kept per block of pixels.
In practice
4:2:0 is the default for most web JPEGs and halves the color data — usually invisible on photographs. 4:4:4 keeps full color resolution and matters for images with saturated hard edges: graphics, text, screenshots and product shots with strong color boundaries. If you see color bleeding on a compressed screenshot, that's chroma subsampling.
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